Create Facebook Ads And Google AdWords Audiences In HubSpot
Facebook has incorporated customer lifetime value into its custom audiences , thereby enabling advertisers to create lookalike audiences using that information. In the final part of this New Advertiser's Guide to Facebook Audiences, we'll go beyond audiences and discuss best practices for your Facebook ads, landing pages, and follow-up email campaigns Combined with your new knowledge of the different types of audience targeting, you'll be ready to rock your next Facebook campaign.
As with all aspects of Facebook Advertising, it's really just a case of once you've built those custom audiences, and once you've created the lookalikes, then its' just a case of testing them and seeing which ones actually give you the best results, not just in terms of engagement, but actually taking action.
Rick suggests that you do break out lookalike audiences in this way. Facebook's Lookalike Audience targeting has been around a while, but we have a hunch that many of you aren't using it to your full advantage. To use a list of emails or numbers, you'll want to choose Customer File.
There's never been a better time to be familiar with Facebook Ad targeting. This allows them to identify similar characteristics between the people in your remarketing list. Facebook will now use your qualifying bot users, selected in advance, to create a similar behaving audience for your ad.
Facebook Lookalike Audiences have to be comprised of at least 100 people. A lookalike audience allows you to target your advertising to your current customers as well as prospective customers that are already interested in the sort of products you offer. You can choose between page fans , visitors to your website, and customer lists.
You can use Lookalike Audiences to create a new group of Facebook Marketing prospects who share similar characteristics with your existing, engaged, audiences. The third Lookalike Audience we tested targeted 10% of people in the US most closely matching our client base.
When performance is driven primarily by an intent pool, not broader characteristics of the target audience, once it is exhausted, Facebook will perform like standard display media. Facebook will allow you to use a source audience of as few as 100 people, but bigger numbers increase the likelihood that the data will be relevant, so my recommendation is at least 1,000.
And because that's our objective, we're not going to use our entire email list as our source audience. While the 1% and the 5% Lookalike Audiences had a CTR of 0.82%, the 10% Lookalike Audience delivered a CTR of 0.66%. We believe that the reach tops out because the intent pool is smaller than the total Lookalike Audience.
Take stock of your email marketing lists, e-commerce customers, leads, etc. Since released more than 3 years ago , Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. Building off of the Custom Audiences feature, this targeting tool finds audiences that look like the Custom Audience pool.
You create your second target audience based on the demographics of 35- to 50- year-old women, as they are known to be some of your best customers. The source is the custom audience on which you want to base the lookalike audience. Facebook provides advertisers with a huge range of audience targeting options; from basic demographics to interests and behaviours.
Testing with a smaller budget to see how your custom and lookalike audiences work helps you proceed with caution. Simply tick the target by ‘Email Addresses' box within the targeting page of your Facebook Ads tool, copy your email list and paste it into the ad tool.